With the widespread usage of computers and the internet, most businesses are done online. Online marketing and shopping is promoted on a big scale. Consumers are presented with the convenience of shopping online. They can now purchase all their requirements without having to move from shop to shop. Every product and service can be commanded from the comfort of their drawing-room. Buyers can compare the prices of a product at the click of a mouse. It is not necessary, anymore, to drive through traffic snarls and find parking slots to buy a product.
The consumer is presented with a wide choice online. He needs guidance in choosing a product that is best suited to his needs. There are so many vendors of a single product. The customer needs to know the advantages of purchasing a product from a specific vendor over another. There could be a variation in the cost of the same product with different vendors. The variation in pricing may be on account of various factors, including dealer’s profit margins, overhead costs and shipping charges.
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